Mudrut – Out for Adventure

There’s not yet a way of putting physical texture onto a website but our aim was to build a very real picture of the raw adrenalin adventure that’s stock in trade for Mudrut. Everything you’ll meet, except the mud.

The work of this website is to get people on board; and that’s in every sense of the word. To open the door to the idea, to explain the idea and put in place the first steps to securing a booking.

Graphic Identity’s work is to offer up real-world experience of what the trips would feel like and what, at a practical level that would entail. Social media and customer interaction with the whole was going to be vital here; here was something very real, physical and new for people to talk about.

  • Customer Website

  • Services

    Branding, Design, Development, Digital Strategy, Marketing

  • Brief

    To capture the unique nature of the client’s business proposition and enable them to sell it online to a domestic market. Making the maximum of the advantages offered by the highly visual nature of the company and connecting that to their social media accounts.

A Special Journey

Mudrut are specialists; out to offer adrenalin fuelled adventure. Their fleet of Land Rovers are equipped for hard core travel to UK and European destinations.

Attracting new customers meant working closely with Mudrut to get a true-to-life impression of how the journeys fitted together.


A Visual Feast

Putting new customers in the driving seat meant using the opportunity to put some first-rate images on the site.

Mudrut and Graphic Identity worked with photographer Ros Woodham, who accompanied some of the tours, providing us with a world class collection of breath taking photography capturing the essence of these adventures.


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