Comtineo and Graphic Identity

Brand development

Re-frame a developed American brand for a European market.

Comtineo came to us on the recommendation of another business for whom we’d done similar work in a non-competing sector.

They needed a specialist that could re-frame their already developed American brand for a European market. A website and brand that made sense in the context of European cultural references was essential if they were to make headway developing their presence here.

Comtineo supply specialised solutions for High Frequency Traders and other commercial sectors. Their new brand extended to logo, colour scheme and a tone of voice for the local market. Further instructions include the design of supporting media including stationary, clothing, vehicle signage and equipment branding.

ClientComtineo LLC
Industryspecialised solutions for High Frequency Traders
ServicesDesign, Development, Digital Strategy, Marketing, Vehicle Graphics and Clothing
SummaryTo create a European brand image; one that could communicate the businesses value and identity to a new market. Corporate image creation including logo, colour scheme, tone of voice and other media.

A cultural shift

As the European operation of an established business then clearly image and branding were going to be vital.

We worked with Comtineo to build a new image that extended across everything from corporate clothing to vehicles. The style guide that we constructed established a firm basis for their domestic and future European growth and development.