Every business continually faces the twin challenges of maintaining their existing position and building for the future. Rebranding and a re-focus for G6 Global is part of their 21st birthday year planning to keep them front of mind with existing clients and talking to new leads in an interesting way. We’ve created a brand that goes a long way to demonstrating their unique market position.
On an ongoing basis we are helping manage the social media presence for G6; helping them talk about their business, reaching an increasing number of new customers and keeping them relevant in SEO terms across the various platforms.
By and large they were all uninspiring with the exception of one, which grabbed my attention immediately and was, unsurprisingly, designed by Graphic Identity! Previous website projects have always been a chore with web companies relying on our input for content, which generally meant huge delays, and a real struggle to come up with engaging narrative. But that was not the case with Graphic Identity.
Phil and the team have owned this project from start to finish with very little input required from us, apart from case study specific content. We’ve been fully informed right throughout the project, and Phil has given the appropriate “nudge” when we took longer than expected to provide approvals or design input! Using on-line collaborative planners enabled us all to be ‘on the same page’ and allowed decisions to be made quickly, and questions answered efficiently. I am blown away by the site that Phil and the team have created, it’s better than I could ever have imagined. So much so, that we are now engaged in a permanent relationship with them handling our Social Media posts to ensure that we have a consistent message and brand identity across all channels.
I have absolutely zero hesitation in recommending Graphic Identity to anyone looking to take their web and Social Media presence to a new dimension.