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The Entropia Group leads the way when it comes to developing and supplying robust mission critical communications. They have been providing high quality communication solutions for over 30 years
in Belgium and The Netherlands. To guarantee the best service, they own and fully manage their own network, which was the only network to remain operational after the Brussels bombing in 2016.
It is now The Entropia Group’s mission to promote their ultimate communications services across Europe and the rest of the world, showcasing the value of their robust Push-to-Talk and innovative Internet of Things technologies to help in
situations where every second counts, and to shape a greener, healthier future. As Entropia have gained a national 5G license to complement their flawless TETRA network, this is the perfect time for them to
embrace a completely new look to reflect their commitment to progression and quality.
To fulfil this next stage, they required two new websites and a new logo for ComBus. The branding, imagery and
content for both sites had to appeal to a mix of cultures and clearly demonstrate the power of their
offerings. Our lead designer, Phil, has a wealth of knowledge in this sector and has supported
Entropia’s CEO on previous projects. With a clear understanding of their products and services, as
well as what their clients will be looking for, Graphic Identify were delighted to be approached to
manage this project.
The Entropia Group is extremely forward-thinking and innovative. As such, their communication
services are continually improving. Their previous website had been a victim of too many add-ons.
As new products and services became available, extra pages were introduced and additional
content.
Like many other companies who experience growth, keeping a website up to date in-house is not an
easy task. The site had become cumbersome and not easy for a client to find to navigate their way
around it. This was the first issue that needed addressing.
The second issue was that The Entropia Group established another company, ComBus Technologies,
to offer Control Room solutions and evolved into Broadband Push-to-Talk solutions. It was apparent
that ComBus needed its own identity and its own website. But it was also key that the overarching
brand and values of the Group was demonstrated across both sites.
The third issue was that The Entropia Group aim to enter global markets. The content and imagery
for both sites had to suit different cultures.
How we did it:
Phil meticulously planned the site architecture for both websites. The look, the feel, the tone, the
messaging – everything was clear. He also discovered and explored better ways to present The
Group’s offerings and kept in close contact with Philip Vercruysse, Entropia’s CEO, to explain his
thoughts throughout the project.
“ComBus Technologies is still very much a part of Entropia and our two companies complement each
other perfectly to give customers optimal communications solutions. The websites reflect this strong
relationship while allowing both companies to stand proud independently. Knowing that Phil Taylor
from Graphic Identity Ltd was leading the project was a great comfort to us due to his experience,
skill and background.” - Philip Vercruysse
Thankfully, this extra care paid off.
Graphic Design was tasked to create an engaging advert to showcase the new branding and their cutting edge technologies. This would be the first time their clients see their new branding.
Whilst this is not an ideal situation, Phil was able to source images of the exact products and overlayed them with the correct branding. This care and attention to detail makes the images stand out and look professional. Images really do have the power to make or break the look of a site – in this case, it definitely made it.
Entropia had developed its own website for many years. Over time, ComBus was added, the control room software. We had no idea that the core on Google was also important, SEO, how to score higher on Google, and so on. After years of maintaining the website for the company ourselves, we became quite frustrated that the website did not grow with the innovation that Entropia and ComBus radiate. Our most valuable results from the explanations of Graphic Identity have resulted in the beautifully elaborated graphic websites that are now available. It's nice working with Phil Taylor, owner of Graphic Identity, who is also well versed in our business.
Philip Vercruysse Founder and CEO