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Understanding the motivation, the aspirations, and the mission of Quadra Solutions was key. Graphic Identity’s rebranding brief was to showcase Quadra’s brand values and elevate their overarching goal of delivering the highest quality products and customer service.
Quadra have been leading the way in CAD solutions for mechanical, construction and PCB design since 1999. Not only are they a highly experienced PCB design bureau specialist, they go the extra mile for their customers and as such they are also Gold Autodesk Software resellers and sole UK resellers of Zuken’s PCB design software, CADSTAR. To complete their offerings and to provide a comprehensive service, they deliver outstanding training too.
The power of collaboration:
Phil has kept in contact with Steve and Simon over the past 20 years and has even introduced some of his customers to them. Maintaining a working relationship has meant that both parties understand what the other is up to. Steve commented that Phil has a talent for making subjects sound interesting, and grabbing the attention of people, even if the technical aspect of the product was a little dull. This is a skill not to be underestimated!
In 2020 Quadra was due for a rebrand and a complete refocus, and the phone call Phil took back then from Steve was to discuss what this could involve. Fast forward to 2021 and Graphic Identity’s team was working alongside Quadra’s marketing manager and the wider organisation to create a fresh look for their corporate face. We became a valuable extension of their team.
Quadra brought on board Nicole as Marketing Manager in August 2021 to shake things up further and to inject fresh ideas. Our team have enjoyed working in close collaboration with Nicole since her arrival and have already developed a complementary new look for Quadra.
How we did it:
The rebrand was an evolution not a revolution. Quadra’s owners are quite liberal, so we identified their brand values and the DNA that already exists at its core. We took the time to find out what hadn’t worked previously even down to understanding what colours had failed. The key was to make sure that all facets of their offering is represented as progressive and professional with a nod to what came before.
What we’ve done:
We created a new colour scheme consisting of three main elements and a flattening of the logo. While this is new and fresh, we were driven to deliver a look that validated both the future, the present and the past.
In addition, we have successfully produced a set of document designs for case studies, brochures, stationery and three matching show posters.